Use Of Sexual Appeals On Advertising Ethical Or Not

Final Research Project: Use of Sexual Appeals in Advertising: Ethical or Not? In recent years, there has been a rise in the use of sex appeal and erotic stimuli in advertising and the reason for it? - It works. Use of sexual imagery is considered as an effective strategy to attract attention to brands. Numerous goods ranging from automobiles to fast-food companies employ at least some form of sexual content in their ads to promote their products. The success of most advertisements resorting to this approach indicates that this strategy is here to stay but the question is should it? Despite its popularity, this marketing strategy has caused considerable controversy and raised questions regarding whether or not it is justifiable to use†¦show more content†¦It is pervasive, highly potent and raises concerns about the ethics of advertising (Treise Weigold, 1994). Among various other concerns, one advertising tactic that comes often under public scrutiny is the use of sex appeal. Gould (1994) defines sex appeal in advertisement as the messages and brand information exposing sexuality and portraying varying degrees of nudity. He states that they can be explored through verbal and visual elements or/and sounds. According to Amyx, D. and Amyx, K. (2011) sex in advertising has been a matter of controversy for many years. Uses of sexual imageries have been a part of advertisements as far back as the late 1800s (Reichert, 2003). It started becoming prevalent during the 19th century when advertisers used sex appeal to sell soaps, lotions and fragrances (Reichert, 2003). Sex advertising started becoming a common tactic for businesses in the 40s and 50s, but not without controversy (Reichert, 2003). Women actively protested in the 1970’s and 80 against advertisers for portraying women as sexual objects and in the early 90’s, the men’s movement was a response to similar objectification of men (Amyx Amyx, 2011). Today, the use of sexual appeal in advertising continues to be a very debatable topic. Many critics believe use of blatant sexual content has led to moral decay in the society. Advertisers use female sexual imagery 3.7 times more often than male sexual imagery to promote their productsShow MoreRelatedThe Problem About Using Sex in Advertisements Essay1269 Words   |  6 PagesAdvertising is an important form of communication between products and customers. How to get viewers’ attention is first thing need to consider for advertising. Sexual appeal is become very useful tool in advertising, and it use is increasing. The sex appeal has a very long history, the first sex appeal advertising was introduced in 1911 by Woodbury’s Facial Soap (Campaign,2014). Once this advertising is released it has caused an enormous controversy, it is considered so risquà © and inappropriateRead MoreGender Portrayals Of Women s Advertising1636 Words   |  7 PagesPortrayals in Advertising Gender portrayal in advertising has been a widely discussed and researched topic for years by social scientists, consumers, and advertisers alike. However, many people have looked at the topic solely from the perspective of male and female consumers and the effect that gendered advertisements has on them. In an article from The Journal of Advertising, Linda Tuncay Zayer and Catherine A. Coleman researched this topic from a different angle. The article, Advertising Professionals’Read MoreMarketing Ethics : The Moral Values That Direct Marketing Choices And Activities1612 Words   |  7 Pagesup their products, using sexual content to gain consumer’s attention, and advertising to children. For organizations hoping to enhance the image of their brand and continue to grow with clients, this sort of deceptive conduct can rapidly prompt disappointment. Ethical Dilemmas in Marketing Advertisers have a lot of opportunities to entice customers in the market these days. Today, consumers are able to pick who they like and what they read. This creates new ethical challenges for advertisersRead MoreGender Portrayals Of Women s Advertising1505 Words   |  7 PagesPortrayals in Advertising Gender portrayal in advertising has been a widely discussed and researched topic for years by social scientists, consumers, and advertisers alike. However, many people have looked at the topic solely from the perspective of male and female consumers and the effect that gendered advertisements have on them. In an article from The Journal of Advertising, Linda Tuncay Zayer and Catherine A. Coleman researched this topic from a different angle. The article, Advertising Professionals’Read MoreThe Ethical Dilemma of Sexual Appeal in Advertising Essay2621 Words   |  11 PagesM. Driessen The Ethical Dilemma of Sexual Appeal in Advertising The old adage â€Å"sex-sells† is an assumption that has caused an ethical dilemma in a fast moving world filled with media consumers and advertising. The use of sexual appeal in advertising has increased dramatically in the United States within the last decade. Its misuse and pervasiveness surround us every day and elicit powerful emotions by individuals of all ages, both male and female. Sex in advertising has been around forRead MoreThe Importance Of Advertising1149 Words   |  5 PagesAdvertising is an essential for today’s business firms. The intention of advertising is to enhanced sales in the goods and services by capturing the attention of the people. The goal of advertising is to make awareness in the people minds. In Jib Fowles article, Advertisings Fifteen Basic Appeals, he addressed about how advertisers try to sell goods and services by posting messages through either observed or written messages. According to Jib Fowles, â€Å"Advertisers want to cir cumvent this shellRead MoreEssay on Use of Sex in Advertising1512 Words   |  7 PagesThe use of sex in advertising may create unrealistic ideals for men regarding women, however, it is a powerful tool for selling products. Through the years advertisers have shown through their advertisements that sex does sell products. Especially when selling to the male viewers. Sex is the second strongest of the psychological appeals, right behind self-preservation, and its strength is biological and instinctive, the genetic imperative of reproduction (Taflinger). Sexual desire is an instinctiveRead MoreCase Analysis : American Apparel Essay1097 Words   |  5 Pagessurrounding the case American apparel is a clothing company known for male and female clothing and underwear. They use raw beauty as a way to advertise their clothing, no photo shopping or air brushing of their models. Their slim fitting, no logo style clothing became very popular. American apparel made a stance on pro-labor by minimizing the use of labor outsourced from the United States. The use of organic cotton and recycled fabric scraps proved them to be an environmentally conscience company. WithRead MoreEssay on Sexuality in Advertising1350 Words   |  6 Pagesscantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to ma ke consumers use their product, the result of which can beRead MoreNegative Effects of Sex in Advertising1151 Words   |  5 Pagesyou see everyday? They simply use sex. Sex in advertising can be defined as the use of any type of sexual imagery to draw the interest of the consumer to buying a particular product or service. The use of sex in advertising as mentioned earlier is said to have boasted a lot company’s revenues, but it also has its negative side which has caused a lot of problems in societies around the world. The idea of using sex in advertising is a very smart way that advertisers use to gain attention of consumers

The Experience of Swimming Free Essays

The Experience of Swimming What is Swimming? Swimming is a sport or activity of moving one’s body through water. I will be writing about my experiences of swimming, good and bad. Personally, I love swimming because I love being in the water. We will write a custom essay sample on The Experience of Swimming or any similar topic only for you Order Now I started swimming when I was 6 years old. And at first I thought that swimming was a scary thing to do, but it was a fun experience. First, I’m going to tell you about my bad experience about swimming. When I was about 4 years old; and it was the time that I didn’t know how to swim. So a kid who was being a jerk pushed me into a pool. When falling into the pool, the water pushed me down from all sides. Like splashing around for no reason; though it looked like I’m having trouble. In the water, pushing up, down, left and right as nothing made any sense to me. The more I struggled, the more I get disoriented as I pushed myself up with my arms and legs. As I couldn’t find leverage, I was slowing going under into the deep blue. My lungs burned for more air as my ears shocks and numbs. As how it felt that I tried to keep the air in me, it burst out of my mouth as bubbles reaching up the surface of the pool. My face was looking up; gasping for air. Not knowing what would happen next, everything around me just turned black. Complete utter darkness with no sound at all. But then again, there was a light coming towards to me. It wants me to come back. Through my unconscious state, I went there and woke up: coughing out water from the concrete floor. As I opened my eyes, it was blurry and I could hear again. Hearing my parents’ cry and also the other kid’s parents shouting at him. For what he did wrong, he was also crying. As for the person who had saved me from the pool of darkness, was my cousin. She just got back home from school and noticed that I was at the pool. So she just quickly ran to the pool, threw her backpack and took off her shoes to dive in and get me out quickly. Thanks to her, I was brought back alive but fear of swimming took place in my mind. Scared and frightened I was. Next, I’m going to tell you about my good experience about swimming. To overcome my fear from swimming, I had to go back into that pool where I was drowned. When entering the pool, it feels as if ice is circulating around the body. Then later on, I feel warm all of a sudden. It felt weird. In the pool, I am about two and a half feet above the water; I stare at it, and it stares right back at me. When the wind started to blow, it feels cool and chill around my wet body. As I was still in the water, there was a scent of chlorine. From the height of the pool, the black tile that runs down the center of every lane appears to me as a runway. In just a few seconds I will be moving down that runway, trying to take off above the water. My eyes will be focused on that tile, to make sure I am in the center of my lane. I can see the water grinning and laughing at me now; I am standing on the block with my knees almost to the point of shaking. Right now, it is so calm and smooth, beckoning me to dive in. But in just a few seconds, I gave into diving underwater. It was awesome to the point that it felt a wave pushing through you. It was a good experience I had for swimming. Though I had horrible experience swimming when I was young, over the years I’ve learned to conquer and overcome the fear of swimming, as I grew older. All in all, swimming was a fun experience in the end. And as what I’ve become now, I still love swimming. How to cite The Experience of Swimming, Essay examples

Management Accounting Tools And Techniques †MyAssignmenthelp.com

Question: Discuss about the Management Accounting Tools And Techniques. Answer: Introduction Management Accounting refers to the process to analyze different business costs and operations for the preparation of financial reports, records and financial accounts so that they can aid the managers in the decision making process for achieving the organizational goals and objectives (Hilton and Platt 2013). In other words, management accounting is considered as a backbone of the accounting system of the business organizations. In this situation, it is essential to mention that the main aim of management accounting is to provide the organizational managers with necessary information as this information helps in creating corporate value. In the practice of management accounting, organizational managers use different types of approaches of management accounting for the extraction of necessary information for decision-making process and all these techniques are considered as major tools for the accounting operations of the companies (Ward 2012). Thus, this particular report sheds ligh t on various modern approaches ofmanagement accounting in the business organizations. Moreover, this report also aims in the analysis of the applicability of various modern techniques of management accounting within the business organizations. In this context, it needs to be mentioned that the organizational accountants play an integral part in the introduction and implementation of the differentmanagement accounting tools and techniques within the organizations (Parker 2012). This report also covers the roles of accountants in the introduction and implementation of management accounting tools and techniques. Theoretical Framework Theoretical Framework is considered as a major part of any research program as the main objective of this part is to test the relevant theories related with the topic. As per the above discussion, the main aim of this research program is to make an analysis on the various modern techniques of management accounting. There are many techniques of management accounting widely used all over the world. Among all of them, five mostly used management accounting techniques are Activity Based Costing (ABC), Target Costing, Balance Scorecard, Profitability Analysis, Budgeting and Total Quality Management (TQM) (Drury 2013). In this context, it needs to be mentioned that certain similarities are there among these approaches of management accounting along with certain similarities. In case of similarities, the major aspect is the increase of efficiency of the business organizations. It implies that the implementation of these management accounting techniques help the companies in reducing the tot al cost of the companies by reducing the operational expenses. Budgeting is a major modern technique of management accounting that helps in the improvement of the cash flow. Most importantly, all these techniques provide the management of the companies with important business information that aid in the decision-making process (Scott 2015). These are the major similarities. At the same time, there are some major differences among these techniques of management accounting. Differences can be seen between the functions of ABC and target costing. ABC involves in the identification of activities in the organizations so that cost can be assigned to them with sufficient resources and products. At the same time, target costing involves in the determination of life cycle costs of the products for maintaining the quality of the products (Bobryshev et al. 2014). Thus, it can be observed that there are differences. On the other hand, the approaches of balance scorecard and profitability analysis are totally different from each other. Management of the companies use the technique of balance scorecard as a performance metric for the identification and improvement of different internal functions of the businesses in order to get expected external outcome. On the other hand, profitability analysis is the process of analyzing the financial ratios so that the actual fin ancial performance of the companies can be measured along with their growth rate. In this aspect also, difference can be seen between these two techniques of management accounting. After that, it can be observed that budgeting and TQM is two different techniques of management accounting (Bobryshev et al. 2014). Budget refers to the qualitative plan used by the management of the companies for the selection of business activities in future period. At the same time, TQM refers to the continuous process to reduce or eliminate different errors in the process of manufacturing and supply chain management (Hopper and Bui 2016). Hence, the above discussion shows that there are many differences and similarities in the above-mentioned modern approaches of management accounting. For this reason, it is required to analyze and evaluate these techniques along with their applicability. Methodology: Description and Applicability Activity-based Costing (ABC) In this particular organization, the application of ABC can be seen. As per figure 1 in appendix, it can be observed that there are five steps in the process of ABC. The first step involves in the identification of cost activities for the completion of products. It implies that the main aim of this step is to obtain understanding of all the activities needed for the manufacturing the product. The second step is the assignment of overhead costs to the identified activities in step 1 (zkan and Karaibrahimo?lu 2013). Usually, some of the major activities are purchase of materials, running cost of machines and others. The third step involves in the identification of cost drivers for each cost activity. For this reason, it is required to gather cost information. The fourth step involves in the calculation of predetermined overhead rate for each of the cost activities and it needs to be done by dividing the estimated overhead costs. According to figure 1, the last step in ABC is the alloca tion of overhead costs (Tsai et al. 2014). Target Costing Along with ABC, the use of target costing can also be seen in the organization. According to figure 2 in appendix, certain steps involve in the process of target costing in the companies. In the fits step, market research is conducted for determining the need of the customers. After that, based on the market research, the desired selling price is set for the determination of target cost (Cooper 2017). Companies can get target cost by deducting desired profit from the selling price. After the determination of target cost, the focus of this process turns to the design and production of the products. In this process, the managers are required to consider the costs in every level of manufacturing process. Lastly, after the achievement of target cost, the manufacturing and selling process begin. It needs to be mentioned that there is a flow of information in every step of this process that helps the management in the decision-making process (Huang et al. 2012). For the applicability of ta rget costing, organizations are required to follow all these steps. Balance Scorecard Balance Scorecard is considered as another major modern approach of management accounting and it is a major managerial tool for monitoring the performance of the companies. According to figure 3 in appendix, four perspectives can be seen in balance scorecard; they are Financial, Internal Process, Customer and Organizational Capacity. In the financial perspective, organizational managers use to monitor the performance of the companies based on certain financial parameters; they are Return on Investment, Net Profit Margin and others (Taylor and Baines 2012). For this reason, emphasis is provided on the financial information. The next perspective is Internal Process. It is related with the vision of the companies and the customization of the products as per the demand of the customers. For this perspective, the managers are required to put focus on the operations. The next perspective is organizational capacity that is related with the efficiency and innovation of the companies. The las t perspective is customer perspective. In this case, the managers of the companies use to gather customer related information in order to find that whether they are satisfied with the products and services of the companies or not (Kaplan 2012). Profitability Analysis In the modern era of business, Profitability Analysis is considered as one of the major tools of management accounting. It needs to be mentioned that the profitability analysis of the companies solely based on the analysis of various ratios. Different types of ratios can be seen; like profitability ratios, liquidity ratios, debt ratios and efficiency ratios (Dilshad 2013). Ratio analysis provides the management of the companies with different financial information required for decision-making process. Most importantly, the organizational managers become able to compare the financial results of the companies for several years with the help of these ratios. Another major aspect is growth rate. With the help of ratio analysis or profitability analysis, organizational managers can measure the growth of the business. Thus, from the above discussion, it can be seen that the profitability analysis provides the managers with necessary financial information for better decision-making (Medjoud j, Laifa and Aissani 2012). Budget Budget is considered as an important tool in management accounting. With the help of budget, the management of the companies uses to forecast the financial results and financial position of the companies for future period (Hofstede 2012). According to figure 4 in the appendix, it can be observed that there are different types of budget in the companies; they are sales budget, capital budget, SW budget, production budget, material budget, labor budget, overhead budget and cash budget. Thus, it is required for the financial managers of the companies to develop all these budgets so that the actual performance of the companies can be measured against the budgeted figures. Often, it can be seen that the companies face certain difficulties while measuring the actual performance against the budgeted performance. In order to avoid this issue, it is required for the management of the companies to make periodical revisions in the developed budget. On the other hand, the companies can develop s hort-term budget for bringing efficiency (Tudor and Mutiu 2012). Total Quality Management (TQM) TQM is considered as one of the most important modern approaches of management accounting and the main objectuve of this approach is the reduction of the cost of the businesses. In the process of TQM, information technology plays an integral part as it plays an important part in the maintenance of quality of the products. It implies that the process of TQM helps the manufacturing organizations in producing high quality of products with a low cost (Oakland 2014). Major roles of TQM can be seen in the organizations in solving various quality related issues like manufacturing defect, errors in machine, slowness of machines and others. Business organizations can get necessary competitive advantage with the implementation of TQM as it reduces the amount of wastes and increases consistency in the production process. As per figure 5 in the appendix, there are three major aspects of focus on the customers, effective process of planning, effective management process, process of improvement an d total participation (Sallis 2014). Role of the Accountants The accountants of the business organizations have some major responsibilities in the introduction of new tools and techniques of management accounting. It implies that the accountants need to bring and implement some additional aspects before the introduction of the techniques of management accounting. They are discussed below: It is required for the accountants of the companies to implement stewardship accounting. It implies that it is the responsibility of the accountants for designing the framework for cost and financial accounting. It is required to have effective financial regulation for the introduction of new management accounting techniques (Goretzki, Strauss and Weber 2013). In order to implement the new management accounting techniques, there is a need for short-term as well as long-term financial planning. It is the responsibility of the accountants of the companies to do the necessary financial planning for strategic management accounting, formulation of corporate strategy, market research and others (Paulsson 2012). Effective Management Information System (MIS) is required for the effective implementation of various management accounting techniques in the companies. It needs to be mentioned that the accountants of the companies play an integral part in the establishment of MIS in the companies. It is expected to maintain an optimum capital structure for the implementation of different management accounting tools and techniques in the companies. In this particular process, the management accountants of the companies help in raining sufficient amount of funds for the overall benefits of the companies. At the same time, they also have the responsibility to maintain a proper debt and equity mix in the company (Hiebl, Feldbauer-Durstmller and Duller 2013). It needs to be mentioned that the management accountants have a pivotal role to play in the management team of the companies. In addition, the efficiency of the management team is required for the effective implementation of various modern management accounting techniques. Thus, the management accountants have the responsibility in bringing the efficiency of the management. Conclusion From the above discussion, it can be seen that the main aim of this reports is the analysis and evaluation of various modern techniques of management accounting. The above discussion shows that there are six major modern techniques of management accounting; they are Activity Based Costing (ABC), Target Costing, Balance Scorecard, Profitability Analysis, Budgeting and Total Quality Management (TQM). The above discussion shows that there techniques of management accounting have both similarities and differences. According to the above discussion, it can be observed that the business organizations can avails major advantages from the implementation of the modern techniques of management accounting. The contribution of the techniques of management accounting can be seen in the fields of strategic cost management and strategic business development. Most importantly, it needs to be mentioned that all these modern techniques of management accounting provide the organizational managers with important financial information for the process of financial as well as strategic decision-making process. It implies that all this information helps in the enhancement of the corporate value of the companies. Thus, as per the above discussion, it can be concluded that the above-discussion supports the provided statement that is the modern techniques of management accounting provide financial information for effective decision-making and enhance the organizational value. References Bobryshev, A.N., Uryadova, T.N., Lyubenkova, E.P., Yakovenko, V.S. and Alekseeva, O.A., 2014. Analytical and management approaches to modeling of the accounting balance sheet.Life Science Journal,11(8), pp.502-506. Cooper, R., 2017.Target costing and value engineering. Routledge. Dilshad, M.N., 2013. Profitability analysis of mergers and acquisitions: an event study approach.Business and economic research,3(1). DRURY, C.M., 2013.Management and cost accounting. Springer. Goretzki, L., Strauss, E. and Weber, J., 2013. An institutional perspective on the changes in management accountants professional role.Management Accounting Research,24(1), pp.41-63. Hiebl, M.R., Feldbauer-Durstmller, B. and Duller, C., 2013. The changing role of management accounting in the transition from a family business to a non-family business.Journal of Accounting Organizational Change,9(2), pp.119-154. Hilton, R.W. and Platt, D.E., 2013.Managerial accounting: creating value in a dynamic business environment. McGraw-Hill Education. Hofstede, G.H. ed., 2012.The game of budget control. Routledge. Hopper, T. and Bui, B., 2016. Has management accounting research been critical?.Management Accounting Research,31, pp.10-30. Huang, H.C., Lai, M.C., Kao, M.C. and Chen, Y.C., 2012. Target costing, business model innovation, and firm performance: An empirical analysis of Chinese firms.Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration,29(4), pp.322-335. Kaplan, R.S., 2012. The balanced scorecard: comments on balanced scorecard commentaries.Journal of Accounting Organizational Change,8(4), pp.539-545. Medjoudj, R., Laifa, A. and Aissani, D., 2012. Decision making on power customer satisfaction and enterprise profitability analysis using the Analytic Hierarchy Process.International Journal of Production Research,50(17), pp.4793-4805. Oakland, J.S., 2014.Total quality management and operational excellence: text with cases. Routledge. zkan, S. and Karaibrahimo?lu, Y.Z., 2013. Activity-based costing approach in the measurement of cost of quality in SMEs: a case study.Total Quality Management Business Excellence,24(3-4), pp.420-431. Parker, L.D., 2012. Qualitative management accounting research: Assessing deliverables and relevance.Critical perspectives on accounting,23(1), pp.54-70. Paulsson, G., 2012. The role of management accountants in new public management.Financial Accountability Management,28(4), pp.378-394. Sallis, E., 2014.Total quality management in education. Routledge. Scott, W.R., 2015.Financial accounting theory(Vol. 2, No. 0, p. 0). Prentice Hall. Taylor, J. and Baines, C., 2012. Performance management in UK universities: implementing the Balanced Scorecard.Journal of Higher Education Policy and Management,34(2), pp.111-124. Tiron Tudor, A. and Mutiu, A., 2012. Cash versus accrual accounting in public sector. Tsai, W.H., Yang, C.H., Chang, J.C. and Lee, H.L., 2014. An Activity-Based Costing decision model for life cycle assessment in green building projects.European Journal of Operational Research,238(2), pp.607-619. Ward, K., 2012.Strategic management accounting. Routledge

Language Policy and Cantonese Speaker

Of all culture-related concerns, language issues seem to be the most complicated ones. When two or more languages clash, there are no winners – no matter which one become the superior, both cultures will suffer, since the superior language will become stale, isolated from the effect of another one; and the inferior language will finally disintegrate into nothing, ripping its bearers of their self-identity.Advertising We will write a custom essay sample on Language Policy and Cantonese Speaker specifically for you for only $16.05 $11/page Learn More Because of the dominance of the traditional Chinese in most Chinese cities, the dialect known as Cantonese is gradually dissolving in the latter, which puts the self0identity of the Cantonese people in peril. Since, over the last few decades, the impact of the Cantonese language in China has increased, sinking the significance of the traditional Chinese, or Putonghua, the Chinese government decided to r eestablish the Putonghua language as the official language of the state by means of reducing the significance of the Cantonese dialect. While the above-mentioned solution seems wrong and unfair to all the people who have been speaking Cantonese for all their lives, it is also going to be rather time-consuming, since most of the Hong Kong education materials, including books and journals, is written in Cantonese. As Lee Leung explain, â€Å"Cantonese is basically involved in the aspects of listening and speaking. This is not surprising because the content design of the textbooks of the Chinese language is principally based on the HKCEE grading criteria† (Lee Leung, 2012, 22). Nevertheless, it is the primary goal of the Chinese government to reestablish the status of the Putonghua language as official because of the economical changes which Hong Kong: â€Å"the implementation of English and Putonghua is crucial to keeping Hong Kong going in this ever changing and highly glob alized world, and the key to avoiding Hong Kong from being left behind† (Lee Leung, 2012). Diving into the history of the Cantonese language, one must mention that the given dialect has been known for quite long as a privileged one. Therefore, the concern of the Chinese government for the traditional Chinese language is quite understood. Not only does the given dialect sound quite much like the traditional Chinese, but has also been established as the language or the privileged people, which makes a great cause for its use all over the country. Speaking Cantonese, anyone can gain a solid reputation among the Chinese public.Advertising Looking for essay on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More That is why, it is quite logical that the traditional Putonghua is likely to become less significant: the â€Å"instrumental evaluation of Putonghua was also much lower than that of English and Cantonese† (Tsui Tolle fson, 2007, 131). Still, while the tactics of the government is quite understood, it can be expected that the consequences of the Putonghua dialect reinforcement can be much more drastic than the Chinese government expects them to be. Hence, the dilemma between the cultural values and the political well-being arises. Assessing the endeavors of the Chinese government towards the Cantonese language, one must admit that the attempt to increase the impact of the traditional Chinese with the help of preventing people to use the Cantonese language in their daily life is fraught with serious consequences. To embrace the scale of changes which the Chinese officials are going to implement when wiping out the Cantonese language from the fields of education, social life and political activities, one has to mention the fact that Cantonese has always been the lingua franca in Hong Kong (Wang Kirkpatrick, 2012). Making Cantonese obsolete, the government will create complexities for the communica tion within a considerable part of China. Reinforcing the Putonghua dialect can wipe out the Cantonese language and, therefore, Cantonese culture. The above-mentioned process of the Cantonese language and culture disintegration will definitely be a catastrophe for the Chinese culture, since the Cantonese one makes the basis for the latter: â€Å"Both spoken and written Cantonese have become an integral part of Hong Kong identity† (Tsui Tollefson, 2007, 130). Moreover, not only a huge chunk of the Chinese culture will disappear once the Cantonese dialect vanishes, but also an important link between the Chinese and the western cultures. According to Tsui Tollefson (2007), Cantonese comprises the elements of both the Chinese culture and the western world (Reeves, 2005). Judging by the above-mentioned, once Cantonese disappears, China will not be able to relate to the western countries just as easily as it does now, which means political complexities along with cultural ones. H ence, the attempt of the Chinese government to boost the use of the traditional Chinese by stifling the Cantonese dialect seems not quite an adequate solution.Advertising We will write a custom essay sample on Language Policy and Cantonese Speaker specifically for you for only $16.05 $11/page Learn More However, the situation with Cantonese can and must be solved. As Hu (2008) explains, the problem can be handled if the â€Å"‘one country, two systems’ principle† (Hu, 2008, 89) should be adopted. In the given situation, multicultural language policy is the most adequate decision (Wang Phillion, 2009). It seems that, unless the impact of the traditional Chinese becomes lesser, the existence of the Cantonese dialect will be questioned. Though one might argue that languages are much more prone to the outside factors than one might give them credit for, the domination of the traditional Chinese and the effects which the latter has had o n the Cantonese language still gives much food for thoughts. Without the proper reinforcement of the Cantonese culture, the national identity of the Cantonese people might slowly fade away. Reference List Hu, L. (2008). Language policy, practice and diglossia in colonial and post-colonial  Hong Kong. Retrieved from http://alppi.eu/wp-content/uploads/2009/11/Liyan-Hu-Language-Policy-Practice-and-Diglossia-in-Colonial-and-Post-Colonial-Hong-Kong.pdf Lee, K. S., Leung, W. M. (2012). The status of Cantonese in the education policy of Hong Kong. Multilingual Education, 2(2), 1-22. Reeves, K. (2005). Tracking the dragon down under: Chinese cultural connections in gold rush Australia and Aotearoa, New Zealand Graduate Journal of Asia-Pacific Studies, 3(1), 49-66. Tsui, A. J., Tollefson, J. W. (2007). Language policy, culture, and identity in Asian  contexts. Mahwah, NJ: Lawrence Erlbaum Associates, Inc. Wang, D. Kirkpatrick, A. (2012). Code choice in the Chinese as a foreign languag e classroom. Multilingual Education, 2(3), 1-18.Advertising Looking for essay on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Wang, Y., Phillion, J. (2009). Minority language policy and practice in China: The need for multicultural education. International Journal of Multicultural Education, 11(1), 1-14. This essay on Language Policy and Cantonese Speaker was written and submitted by user Bright Hen to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.